Interviews conducted by SF Weekly with several former Zynga workers indicate that the practice of stealing other companies' game ideas — and then using Zynga's market clout to crowd out the games' originators — was business as usual.
Former employees nevertheless describe a corporate ethos based in a predatory attitude toward rival companies and gamers. Unlike innovative and socially useful business enterprises such as Twitter or Google, Zynga sought to cash in quickly by repackaging, and then furiously peddling, the ideas of others.
"Zynga's motto is 'Do Evil,'" ... "I would venture to say it is one of the most evil places I've run into, from a culture perspective and in its business approach. I've tried my best to make sure that friends don't let friends work at Zynga."
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